FOLLOW THE FOLD
2018 INTERACTIVE SPACE, 10'x15', Systems Thinking, Print graphics, Textile Construction, Wayfinding
Follow the Fold models an idealized version of the fashion industry where consumers, producers, and regulators collaborate to practice environmentally conscious consumption habits. The current fashion industry promotes humanely unethical and environmentally unsustainable habits in both consumers and producers. In Follow the Fold, the industry is altered to be a sustainable, circular economy that reuses resources and materials already in the system. Viewers are invited to walk through the interactive space that exemplifies these modifications, such as speculative legislature, new purchasing options, and the development of clothing recycling programs.
The fashion industry and the phenomenon of “fast fashion” reinforce consumer habits of over-consumption and producer reliance on mass production. The consistent stream of cheaply made fashion items supports a linear system of production, consumption, and hasty disposal. This linearity negatively impacts our environment’s health and is unsustainable at its current scale. Follow the Fold explores how consumer, producer, and legal behaviors can cooperate to actualize sustainable modifications to the fashion industry. By interacting with a model of the fashion supply chain, viewers can envision how their own habits can accommodate the proposed changes.
The fashion industry and the phenomenon of “fast fashion” reinforce consumer habits of over-consumption and producer reliance on mass production. The consistent stream of cheaply made fashion items supports a linear system of production, consumption, and hasty disposal. This linearity negatively impacts our environment’s health and is unsustainable at its current scale. Follow the Fold explores how consumer, producer, and legal behaviors can cooperate to actualize sustainable modifications to the fashion industry. By interacting with a model of the fashion supply chain, viewers can envision how their own habits can accommodate the proposed changes.
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