2017, ACTIVISM CAMPAIGN, SEWING, TYPOGRAPHY
This advocacy campaign invites wearers to consider their own habits and how they can be more mindful whit their clothing and consumption. Made from repurposed textiles, these patches can be used to repair and personalize clothing items that would otherwise be unwearable, reducing the need to consume more clothing items that use non-renewable resources. The fashion industry is the second biggest polluter on the planet, creating waste during the production, consumption, and disposal of clothing. The consistent stream of cheaply made “fast fashion” items supports the linear lifecycle of clothing.
Patches were distributed in three San Francisco stores that support locally made and environmentally conscious clothing sales. A second batch of patches were distributed at the University of San Francisco Earth Day event.